By Casey Culberson
Posted in News, on June 30, 2016
When you’re creating your website, you should have space for all kinds of different content that will promote your dental office. Written content can be powerful, but you should also think about creating and promoting video content that can show off your practice to visitors. Eighty percent of people who watch a video will recall it a month later, and that’s extremely important when it comes to making sure your dental office is in the minds of patients in your area.
There are a lot of reasons you might want to use video on your dental office’s website, and we’d like to share a few of the ways you can use it effectively.
Show Your Personality
Someone visiting your website may very well be making a decision about which dentist in their area they want to use. Without any video, you don’t have a chance for them to hear your voice, meet your staff, or any of the other intimate personal interactions that can sway someone when the decision is a close one. So be sure that the video is friendly, well shot, and gives your viewer enough information without going overboard. And if you do something in the community, try to get a short video so that you can show off your community service and spirit.
This helps you stand out from the competition in your area, too. A good-looking website that features videos of your office and the employees says that you take care of every part of your business. Not all businesses currently use video marketing, so it’s important to get ahead of the curve when it comes to your website.
Written testimonials are powerful tools for a business to have on their website. Visitors can read about a real person that had a great experience and was willing to talk about it. But a video testimonial can be even better when it comes to giving people a reason to choose your business. You’re showing them proof of real people just like them who have decided to use your office.
It’s great that you have videos of the people in your office, but why not get some video of people at work in your office, or even just demonstrating the techniques and tools that you use on a daily basis? Again, this gives your viewers a sense of familiarity and trust in your dental office. You can describe the same thing using text, but it doesn’t have as powerful an effect as video. When you have something new and great that you want to show off, a video demonstration is the best way to show it off to your patients and new visitors to your site.
At Molar Media Mount, we want to help dentists stand out from their competition—whether that’s through a well designed website or an upgrade in your office technology. So contact us today if you’d like to hear more about how we can help your dental office attract more patients.