By Casey Culberson
Posted in News, on May 26, 2016
You’re probably always looking for new patients for your dental practice. There are plenty of effective ways to market your office to the community you serve, but if you aren’t already using social media and internet advertising, then you really should look into it. Social media is one of the most cost-effective ways to market your practice. And if you are already leveraging social media sites, that doesn’t mean you’re getting the most out of them. So check out a few of the best ways to showcase your dental office on social media—and find some new patients in the process.
Facebook is by far the most powerful social media platform you can use to showcase your dental office. It’s the most used social media site on the planet, and huge numbers of American adults use it every day. So you have a guaranteed audience for your practice. What you need is to get your current patients to follow you and interact with your page. One of the best ways to do this is with a sweepstakes that requires a person to like your page, or possibly a more involved “share your smile” contest.
You should also encourage your patients to give feedback and like your page before or after a visit. People generally consult with online reviews and feedback before purchasing a product or service, and nothing beats a glowing review from a real person, especially if it’s someone they know.
Twitter is great for sharing quick and focused updates. It’s less time consuming than other social media platforms because of the 140 character limit, and tweeting a message to your followers is a convenient way to make your point. To get the most out of Twitter, you should post often with interesting or relevant information, follow as many dentistry related accounts as you can, and remember to link back to your Facebook page or website often.
Try adding a blog to your website if you haven’t already. It’s a great way to keep patients updated on office news, photos, videos, and other information. Social media sites like Facebook and Twitter are great for distributing your blog post, and this way your readers are linked back to your website when they click.
Be sure to update your blog regularly, just as you would with your other social media platforms. Designate a staff member to update the blog once a week, or hire someone to do it for you. Putting out engaging, informative content is key to getting more eyes on your dental office.
At Molar Media Mount, we want your dental practice to be as successful as possible. That’s why we created the Molar Media Mount—an easy and low-cost way to show patients movies and television shows during a procedure, keeping them distracted and happy. And when your patients leave happy, there’s a much better chance they’re going to recommend you to their family and friends. So contact us today to find out how the Molar Media Mount can help your dental office.