Your dental office probably isn’t attracting out of state visitors. Your patients are locals in your community, and while word of mouth referral is great, you still need to advertise your business. Local online advertising is a great way to attract new patients. Like we said, there’s no point in paying for an ad that’s going to be seen by people hundreds of miles away. You wouldn’t buy a billboard two states over, so why would you advertise online if it doesn’t target your community? Here’s what you need to know to get your local online advertising up and running.
There are a couple different things that you should do using Google’s services. First, you need to get set up on Google Places. This shows that you’re open for business—and it includes your address, phone number, hours, and reviews. Google is by far the most used search engine, and this lets you control how you appear on Google search and Google Maps. It allows you to easily edit your information and post pictures and respond to reviews. Now when people search for your business, they find all the information they need, plus photos of your dental office, you and your staff, and your patients.
You should also use Google’s local search ads. These ads will appear on Google Maps at the top of the search. Over a billion people use Google Maps, and promoting your dental office could make all the difference when people in your area search for a generic term like “dentist office.”
Get it going on multiple social media platforms, and keep it updated. The best way to advertise locally on social media is to be involved in the community and keep those involvements up on your pages. When you sponsor an event or team, use social media to make your followers aware of it. Follow other local businesses and organizations and interact with them on your different social media platforms. Social media is also an important factor when it comes to your ranking in local searches, so be sure not to neglect it.
Get Your Business Rated
Ask patients to rate your business online. As easy as it is, it won’t occur to most people if you don’t ask them. Being listed, and reviewed on sites like Yelp, Citysearch, and TrueLocal will help improve your local online search ranking.
And always remember to update your blog and get the word out when you make any improvements or changes in your dental office. Say, when you start using Molar Media Mounts in your practice. Patients will appreciate the extra effort you’ve gone to in order to make them feel more comfortable, and you’ll have the best local advertising of all—recommendations from friends and family. So contact us today to find out how you can get your hands on a Molar Media Mount.